THE LATEST DIGITAL: CARTIER, PRADA & TOD’S

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An excerpt from Diane von Furstenberg’s Glossi

Montblanc teams up with Harrods to launch an in-store augmented reality experience, as Hermès partners with Harper’s Bazaar to retail a limited collection online.

In the past month the digital luxury landscape has been dominated by the moves of the media and retailers. As the New York times announced restructuring measures to the tune of thirty senior journalists, Net-a-Porter announced its intention to launch a full-blown fashion glossy.

As Rupert Murdoch confirmed he will shutter The Daily – the iPad-only magazine he launched two years ago – social-shopping company ThisNext unveiled Glossi, a platform which allows users and brands to create their very own digital magazines.

But perhaps nothing was more surprising, than to hear that Hermès will be retailing a selection of footwear on the eCommerce venture of fashion magazine Harper’s Bazaar. Digital may have muddied the waters, but never have the lines between brand, retailer and publisher been so blurred.

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Boucheron, Website

Jeweller Boucheron has relaunched its website in the colours of the new visual identity of the maison. Visitors can browse the portal in English, French, Japanese and Simplified Chinese, or take a virtual 360-degree tour through the Boucheron flagship store at Paris’s Place Vendôme. For the first time, Boucheron is sharing the history of its founders and products, whilst boosting social connectivity with Facebook, Twitter, Instagram, Pinterest and YouTube integration.

Website & Source: boucheron.com

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Cartier, e-Commerce

Cartier has relaunched its e-Commerce offering in the United States, with an enhanced e-boutique and 360-degree product display and videos. Alongside the online boutique, the site offers information regarding after sales service, product maintenance and store locations, as well as dedicated sections to heritage, CSR projects, events, savoir-faire and social media.

Website: cartier.com
Source: Luxury Digital

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Ferrari, App

Ferrari has launched an App for brand fanatics, offering users the opportunity to discover its rich history, simulate driving, wake up to the sound of a V12, take Ferrari-themed photos with RedCam or personalise devices with wallpapers. Built for the iPhone and iPad, the app comprises of photo galleries, videos and factsheets about current and classic models as well as selected Sports Prototype and Formula 1 cars.

Download: Ferrari Mania
Source: Luxury Daily

Georg Jensen Holition Gesture Experience from Holition AR on Vimeo.

Georg Jensen, Augmented Reality

Holition has created a unique application for the special launch of George Jensen’s ‘Fusion Ring Builder’ website. The website was activated to run in store using gesture to drive product selection, simply by selecting product with a hand gesture. The user can play and see the separate components of the Fusion ring come together from all angles using the iPad, or use one of Georg Jensen’s personalised iPads at Harrods, Selfridges London and Selfridges Manchester.

Website: georgjensen.com
Developer: Holition
Source: Retail Jeweller

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Harper’s Bazaar, Hermès, eCommerce

Hermès is set to debut some of its products on ShopBazaar.com, the eCommerce site powered by fashion glossy Harper’s Bazaar. In the first e-commerce channel outside of its own website, the French luxury house will retail six shoe styles. “We thought it would be great to expand the introduction of Hermès footwear to Bazaar’s audience,” explained Hermès CEO USA Robert Chavez.

Website: ShopBazaar.com
Source: Fashion United

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Luxure, iPad

Luxure has launched its inaugural iPad Edition, in a bid to showcase its existing magazine content in the most spectacular, insightful and explorative of climates. The iPad Edition of Luxure will provide insight into an array of photography complemented by the new retina display, alongside rich additional content via audio, video and animation.

Download & Source: Luxure

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Montblanc, Virtual Pop-Up

Harrods London and Montblanc UK collaborated to produce a virtual pop-up store, featuring an extensive selection of artworks from the Montblanc Cutting Edge Art Collection, permanently exhibited in Hamburg. By pointing a smartphone or tablet at the image displayed in one of the Montblanc Harrods windows, users could not only view the artworks, but purchase four exclusive Montblanc products through Harrods.

Website & Source: montblanc.com

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Prada, iPad

In celebration of its Fall Winter 2012 menswear show in Paris, Prada collaborated with fashion illustrator Richard Haines, to produce a limited edition book featuring 150 artworks based on the collection. In the final chapter of the project the Italian brand has launched an iPad application, allowing users to take an interactive tour of a virtual palazzo designed by James Lima, to discover both the artworks and collection.

Download: Il Palazzo
Source: Prada

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Shanghai Tang, App

In time for the holiday season, Shanghai Tang has launched apps on Facebook and Sina Weibo, allowing fans to create Christmas wish lists according to their Chinese zodiac sign and share it with their friends. The wish list is focused on Shanghai Tang’s Christmas collection of homeware, displayed in an animated kaleidoscope, and users can then personalise the products they want to include prior to sharing the final wish list with their friends.

Apps: Facebook, Sina Weibo

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Whitewall, Website

Whitewall is pleased to announce the launch of the new beta version of Whitewallmag.com, which will continue to cover contemporary art, luxury lifestyle, fashion, and design, and how these industries intersect. Debuting on the eve of Art Basel Miami Beach (ABMB) 2012, the site will focus exclusively on pre- and day-to-day coverage of the fair.

Source: whitewallmag.com

For more in the series of The Latest Digital, please see our most recent editions as follows:

The Latest Digital: Balmain, Yoox & Mandarin Oriental
The Latest Digital: Versace, Balenciaga & Ritz-Carlton
The Latest Digital: BMW, Maserati & Salvatore Ferragamo


© Luxury Society, The Latest Digital: Cartier, Prada & Tod’s, 05 December 2012, by Sophie Doran.


Live the life!

THE LATEST BOUTIQUES: HUBLOT, AUDI & CHANEL

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Dior Homme’s latest store in Miami

Burberry debuts retail as theatre in Chicago, Marni launches in three Chinese Mainland cities, as Hublot takes to the Philippines, United States, China & UAE.

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Audi, Ahmedabad, Dubai

Audi in partnership with Nixynova Motoren Pvt. Ltd have moved into a bigger showroom in Ahmedabad, Gujarat, which will now display entire range of Audi cars that is on offer in the country.

The luxury brand has also opened its largest dealership in Dubai with local dealer Al Nabooda Automobiles, which will be display up to 57 new vehicles over three levels. The Audi Terminal Dubai features floor-to-ceiling screens displaying the complete Audi model range including all equipment options, features and technical details on a 1:1 scale.

Source: Rush Lane, Motor Authority

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Boucheron, Hong Kong

Boucheron has debuted a new retail design concept in Hong Kong, a model that will be replicated across all the brand’s stores starting with an overhaul in Paris. The 80sqm space has been designed with luminosity in mind, harking back to the first atelier on Paris’ Place Vendome, where the workshop was flooded with light that highlighted the brilliance of the stones.

Source: FashionMag

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Breguet, Abu Dhabi

Breguet has unveiled its latest boutique in Abu Dhabi, located in the high standing commercial building “Etihad Towers”. The 32nd monobrand boutique worldwide showcases a mix of timepieces and gem-set Haute Joaillerie creations across 60sqm, in keeping with its global retail design concept launched in 2012.

Source: Breguet
Burberry, Chicago

Burberry has launched its second largest store in North America in Chicago, meshing digital, entertainment and fashion in one seamless experience across five-floors. The store houses the first beauty consultation counter in North America and will carry an exclusive, limited edition collection of outerwear and non-apparel for both men and women, created to celebrate Burberry in Chicago.

Source: Brand Channel

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Chanel Timepieces, Paris

Chanel has opened its first dedicated watch store in Europe on the first floor of Paris department store Galeries Lafayette, to house its Première and J12 lines in addition to the new Mademoiselle Privé collection. The 25sqm concession is decorated in the brand’s signature black, beige and gold.

Source: WWD

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Chopard, Abu Dhabi

Chopard has launched its latest boutique at Abu Dhabi’s Marina Mall, in partnership with Abu Dhabi distributor Al Manara International Jewellery. Created by architect Thierry Despont, the décor reflects that of a welcoming living room boasting fine woods for the floors and leather for the wall panels, store fixtures and furniture fronts and luscious velvet for curtains and upholstery.

Source: Luxos

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Christian Louboutin, London

Christian Louboutin has unveiled its first store dedicated to men in the United Kingdom, to carry a range of shoes, sneakers, bags and accessories. The 170sqm Dover Street flagship has been realised by New York architects 212box, the same architects responsible for Christian Louboutin stores worldwide.

Source: FashionMag

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Dior Homme, Miami

Dior Homme is the latest brand to launch in Miami’s new Design District, showcasing sleek architecture, minimalist decor, and luxe materials. To highlight the opening, Dior Homme collaborated with artist and photographer, Bruce Weber, to curate an exclusive film titled, “Can I Make the Music Fly,” that can be viewed here.

Source: The Fashionisto

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Elie Saab, Geneva

Elie Saab has opened a new 155sqm boutique overlooking Lake Leman in Geneva, Switzerland. Saab himself, in collaboration with architect Chakib Richani, has designed the dual-level space. The store will showcase the designer’s accessories and ready-to-wear items from both the autumn and winter 2012-2013 and pre-fall 2012 collections.

Source: VMSD

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Eterniti, London

London-based boutique luxury carmaker, Eterniti Motors, has officially launched its first showroom with a 930sqm facility in Park Royal, northwest London. Eterniti-owned showrooms will open in Asia in 2013, beginning with Hong Kong, which will serve as the company’s Asia-Pacific hub.

Source: Eterniti

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Georg Jensen, London

Danish luxury lifestyle brand Georg Jensen, has unveiled its newest concession in Selfridges, London, designed by British architects Mark Pinney Associates. The 20sqm space is housed within the store’s designer jewellery room, showcasing fine jewellery, luxury fashion jewellery as well as the heritage range and contemporary silver pieces.

Source: Retail Jeweller

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Gucci, Gurgaon

Gucci has opened its fifth and largest store in India at The Oberoi in Gurgaon, New Delhi, in keeping with the new design concept by Creative Director Frida Giannini. The near-400sqm space has been realised in ribbed glass, warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

Source: Daily Mail

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Hublot, Atlanta, Abu Dhabi, Dalian, Manila

Hublot has unveiled the first of five North American boutiques to open in the coming three years, with a 92sqm space in Atlanta, operated in partnership with Ares Distributors. The brand has also opened a second boutique in Abu Dhabi, and a second boutique in Dalian, in partnership with Jinhua Watch & Jewellery.

Finally, the very first Hublot boutique in the Philippines has debuted at the newly opened Bonifacio High Street Central mall, Manila. The boutique design concept creatively reflects Hublot’s DNA of luxury and innovative design, bringing to life its vision of fusion.

Source: Hublot

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Ittierre, Milan

Ittierre Group – producer of contemporary lines such as Pierre Balmain, C’N’C, Aquascutum, GF Ferré, Galliano and Karl Lagerfeld Paris – has debuted its first temporary department store in Milan. Housed over 1000sqm in Palazzo Gallarati Scotti, IT’S 30 MANZONI will offer principal collections of the group’s licensed brands.

Source: Vogue Italia

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IWC, Beijing, Miami, Sao Paulo

IWC has unveiled flagship boutiques in Beijing, Miami & Sao Paulo. The Beijing store features a 300sqm bi-level glass cube facade, a brainchild of in-house designers and architects. Each boutique is fitted out with sumptuous dark woods and exquisite materials, inviting customers to explore the six fascinating watch families along with boutique-exclusive editions.

Source: IWC

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Jaguar Land Rover, Beijing

Jaguar Land Rover has inaugurated its100th retail space in China, with the Beijing Changjiushida 4S Center in the heart of the city. The state-of-the-art repair centre and showroom, operated in partnership with the Changjiu Group, will have a workforce of around 110 people.

Source: Luxuo

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Jitrois, Beijing

In partnership with Keyijili Ltd, Jean-Claude Jitrois has opened a flagship store in Beijing, marking the brands first boutique in Asia. The 250sqm space has been designed by Christophe Pillet, the architect responsible for all of the brands stores, in a luxury shopping centre in the Chaoyang district of the Chinese capital.

Source: FashionMag

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Marni, Nanjing, Shanghai, Shenyang

Marni has unveiled three Chinese flagship boutiques, in Shanghai’s REEL shopping centre, Nanjing’s Deji Plaza and a store in Shenyang, brining its presence to nine locations in the country. Marni creative director Consuelo Castiglioni worked closely with architecture firm Sybarite, the creators of the brand’s Beijing store, to create the spaces.

Source: Luxuo

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Montblanc, Abu Dhabi

Montblanc has opened its latest boutique in Abu Dhabi, United Arab Emirates, offering the exclusive Bespoke Nib Service, which is currently available in just four Montblanc boutiques worldwide. The store will house luxury watches, jewellery and leather goods, as well as writing instruments and its customisation service. Curacao boutique pictured

Source: Luxos

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Pucci, New York City

Pucci creative director Peter Dundas has unveiled the world’s largest Pucci store in New York, designed in collaboration with French architect Joseph Dirand, modelled after the Palazzo Pucci in Florence. The 250sqm store will form the design basis for future retail locations and feature the entire collection of Pucci ready-to-wear and accessories.

Source: Bloginity

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TAG Heuer, Geneva

TAG Heuer has opened its first boutique in Geneva, with a 100sqm space located on Rue Robert-Céard. The store will house the brand’s Lifestyle collection of accessories, as well as a range of sunglasses and luxury communication devices, Meridiist, Link and Racer, specially conceived by TAG Heuer.

Source: FHH

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Vacheron Constantin, Lucerne

Vacheron Constantin has chosen Lucerne, in German-speaking Switzerland, for its latest boutique at 10 Kapellplatz. This warm and intimate setting is designed to offer a full immersion into the world of a company combining tradition with dynamic creativity.

Source: FHH

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

The Latest Boutiques: Chloé, Brioni & Shang Xia
The Latest Boutiques: Berluti, Dior & Saint Laurent Paris
The Latest Boutiques: Hublot, Breguet & Assouline


© Luxury Society, The Latest Boutiques: Hublot, Audi & Chanel, 10 December 2012, by Sophie Doran.


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HOW THE LUXURY INDUSTRY IS LEAVING $1.7 TRILLION ON THE TABLE

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Douglas Gollan, co-founder of Elite Traveler magazine, explains why the luxury industry’s continued robust performance is coming, despite largely missed opportunities.

My mother used to always tell me I succeeded “in spite of myself.” It was her way of telling me while my intentions and instincts and many of my actions may have been right, I was making whatever the task was more difficult than it had to be.

One could argue that the luxury industry’s continued robust performance is coming despite missing some large opportunities.

A recent report by wealth researcher Wealth-X found some 185,000 households worldwide with a Net Worth of at least $30 million. These families – commonly referred to as UHNW – or Ultra High Net Worth – cumulatively are worth between $25 Trillion and $40 Trillion depending on which report one reads.

They are without doubt the “heavy users” of luxury goods and services simply because they can afford to be. After all, who else is spending $5,000 a night on suites at luxury hotels and buying $50,000 watches or $80,000 necklaces. A 2011 Washington Post research project found that U.S. households in six major markets couldn’t make ends meet despite having a Household Income of $250,000, a level considered fairly robust by media buyers.


“ Ultra High Net Worth’s are without doubt the “heavy users” of luxury goods and services simply because they can afford to be.”


The kicker was that these families didn’t even have luxury cars, didn’t buy designer fashion and had an annual vacation budget of just $3,000. In New York this Mass Affluent family was running a deficit of nearly $30,000. In other words, there was very little upside marketing to these consumers. Hundreds of brands were competing for one or two luxury purchases per year, generally for no more than a couple thousand dollars.

Greg Furman, the Founder and CEO of The Luxury Marketing Council recently told me, “luxury companies need to be more focused on selling more watches to the person who already buys a half dozen watches a year than the first watch to a person who can’t pay his rent.” He added, that as luxury companies extend their product ranges they need to invest more in educating UHNW consumers, including advertising. He uses the term “share of wallet.”

As part of a white paper I am currently working on, we are trying to understand how much these UHNW households currently spend cumulatively across a variety of luxury product and service categories – and how deep their pocket books truly are. In other words, how much more could they spend if properly educated and motivated.


“ Hundreds of brands were competing for one or two luxury purchases per year, generally for no more than a couple thousand dollars ”


The categories we are looking at include automotive, jewelry, watches, fashion and accessories, hotels, resorts, spas, villas, adventure travel, yacht rentals (not purchases), renovating and refurnishing residences and collectibles.

Obviously there is a lot of guesswork with the formulas but using research we did with Prince & Associates that included personal interviews with over 600 private jet and fractional jet owners, the current figure comes out at around $300 billion annually. That would equate to about $1.6 million in spending for each of these 185,000 UHNW households. It would also register at only around one percent or less of Net Worth.

Interestingly, as we look at numerous other surveys of luxury lifestyle spending from Ipsos, American Affluence Research Center and Unity Marketing with Mass Affluent consumers to create a range of scenarios, we believe that the potential spending of these UHNW families could be over $2 trillion!

For the Global CEO of any major luxury brand or conglomerate, I feel pretty sure they all have well developed strategies for China and E-marketing. These are considered key areas all luxury companies need to be focused on. However, I am not sure if I would find any of these same, successful companies having a Global UHNW Marketing Officer responsible for a Global UHNW strategy with a single focus to get more spend from these UHNWs and centralized authority.


“ Luxury brands have well developed strategies for China & e-Marketing, but how many have a global UHNW strategy?”


Yes, I know there are the polo sponsorships and at the country level lots of wining and dining and event invites for key customers. What I think has slipped through the cracks is these best prospects are now not in town or even in the country most of the time. I always like to say “private jets set the rich people free.” And in fact, one Richemont executive I met with referred to this group as “Homeless with 20 Homes.” Burberry has dubbed them the TLCs, short for Traveling Luxury Consumers. Global Nomads is another moniker.

Mykolas D. Rambus, CEO of Wealth-X, was right to the point: “The growing trend of the ultra wealthy choosing to establish residences in the most cosmopolitan cities around the world has implications for all professionals operating in the financial services and luxury sectors. Professionals need to understand these ultra wealthy clients, who defy being categorized by geographical location, should they wish to create consistent strategies of approach.”

Luxury houses today are still structured on a country basis with lots of country management and lots of local focus. It is not uncommon to be questioned, ‘what if your readers buy when they are in another country?’ I do understand everyone has their own revenue targets to hit. Being a global magazine, it means that some readers who are ‘based’ in the U.S. may in fact buy when they go to London or Hong Kong but at the same time readers from South America, the Middle East or Europe probably do a good deal of their buying in the U.S.


“ It’s easier to sell lots of stuff to rich people than poor people – Milton Pedraza, CEO, The Luxury Institute.”


It underscores the point that the luxury companies are enjoying success ‘despite themselves.’ Clearly, as Rambus notes, these UHNW families live a global lifestyle. A recent Financial Times piece profiled a couple who hop from London to Venice for lunch if it looks like a rainy day, and reported that today’s Super Rich follow the good weather, good schools, good tax regimes and good entertainment as they fly around on their private jets.

Milton Pedraza, the CEO of Luxury Institute once told me, “It’s easier to sell lots of stuff to rich people than poor people.” Even if the numbers I am looking at are wrong by double, luxury brands are leaving about $850 billion in sales in the pockets of UHNW customers who just need to be motivated to spend. Either way, it’s a bigger opportunity than China, bigger than the Internet, and right out there every day around the world at the nearest FBO. That’s the acronym for private jet terminal.


To further investigate Wealth & Affluence on Luxury Society, we invite your to explore the related materials as follows:

The Dangers of Homogenising the Wealthy: Ledbury Research
Key Insights from The Wealth Report 2012
Luxury’s Mixed Messages in a Yo-Yo Economy


Douglas Gollan is Group President and Co-Founder of Elite Traveler Media Group, launched in 2001, based in New York. The company publishes Elite Traveler, the private jet lifestyle magazine, with BPA audited distribution in over 100 countries worldwide by private jet.

It also publishes an Asia Edition of Elite Traveler, Elite Traveler Superyachts, Elite Traveler Hotels/Resorts/Spas Annual, Elite Traveler Annual Watch Guide and hosts over 60 Destination Guides for UHNW consumers at Elitetraveler.


© Luxury Society, How The Luxury Industry Is Leaving $1.7 Trillion On The Table, 28 June 2012, by Douglas Gollan.


Live the life!

THE LATESTS BOUTIQUES: SOTHEBY’S, SHANGHAI TANG & SALVATORE FERRAGAMO

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IWC’s first U.S. flagship on Madison Avenue, New York City

The Latest openings from Armani Casa, Vacheron Constantin, Roger Vivier, IWC and Jimmy Choo, in Miami, Beijing, Costa Mesta, Milan, New York & Hong Kong

Cautious whispers of a slowdown in China have rippled through the luxury industry, despite the stellar performance of luxury goods in 2012. Ledbury Research recently confirmed the increasingly wary attitudes of luxury brand CEO’s, and pointed out that while sales have increased, in many cases market share has declined.

CLSA Asia-Pacific Markets explicitly disagrees, saying Chinese consumers will continue to purchase watches, handbags, jewellery and expensive clothes. “Wealthy individuals won’t slow down their spending,” remarked CLSA analyst Aaron Fischer to the Wall Street Journal. Barring a terrorist attack, pandemic or corruption crackdown, China will continue to lead the boom in luxury goods for years to come, according to the firm’s research.

And if brick-and-mortar store openings are anything to go buy, the luxury industry still believes in the promise of China. Vacheron Constantin this month opened its third boutique in Beijing alone, as Michael Kors launched in the city’s Shin Kong Place shopping mall and Roberto Cavalli in the Peninsula Hotel. Zegna moved into tier-2 city Shenyang, as Lancel launched a new concept store in Shanghai.

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Armani Casa, Miami

Armani Casa has moved into Miami’s new design district, with a 340sqm space at 10 NE 39th Street. It is the first Armani Casa store in Miami and the third in the United States. The store will house a range of furniture decor, tableware, decorative accessories, fabrics, ornaments, lighting and bathroom and kitchen products, as well as offering the brands “made to measure” interior design service.

Website: armanicasa.com
Source: WWD

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Dior Homme, New York

Dior Homme has launched a pop-up space in New York’s SoHo, whilst its 57th Street undergoes renovation. The Greene Street location features ready-to-wear, footwear, eyewear, leather goods, watches, jewellery and fragrance. Creative Director Kris Van Assche has selected a piece by Robert Montgomery to display in the boutique.

Website: dior.com/homme
Source: Fashion Windows

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Jimmy Choo, Hong Kong

Jimmy Choo has unveiled its first dual gender store, after expanding and renovating its boutique in Hong Kong’s Elements mall. The storefront features side-by-side entrances for women and men’s, each with its own dedicated shopping environment. The reimagined store is the first retail opening managed wholly by Jimmy Choo Hong Kong Limited, the venture created following the acquisition of the shareholding from joint venture partner Bluebell.

Website: jimmychoo.com
Source: Choo Connection

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IWC, New York

IWC Schaffhausen has opened its first US flagship in New York City at 535 Madison Avenue. The NYC store is the first of its kind, presenting the company’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese – in themed settings that reflect their individual character.

Website & Source: iwc.com

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Lancel, Shanghai

Lancel has launched a concept store in Shanghai, designed by Christopher Pillot, who dressed the Champs-Elysees maison. The boutique features a handcrafted Murano glass chandelier and stained-glass panels, hand-painted by French artist Caroline Pregermain. Elsewhere oak flooring, brushed metals, LED lighting and vegetal furniture leathers house the brand’s accessories.

Website: lancel.com
Source: Luxury Insider

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Lamborghini, Moscow

Lamborghini has contracted with the Burevestnik Group, a luxury automobile and yacht retailer located in Moscow, to become Lamborghini’s first official dealership. A temporary sales operation has been launched in the Crocus City Mall whilst the group finalises construction of a Moscow showroom. The completed dealership will house sales, service and accessory sales for the complete Lamborghini product line-up. (Newport Beach dealership pictured)

Website: lamborghini.com
Source: Motor Authority

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Max Mara, Bucharest

Max Mara has launched a flagship store in Bucharest, which houses the Max Mara line alongside SportMax. The brand formerly operated a small store on Calea Victoriei in partnership with Alsa Group, but this new launch makes its presence in Romania one of its largest in Eastern Europe. (Paris boutique pictured)

Website: maxmara.com
Source: CPP Luxury

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Michael Kors, Beijing

Michael Kors has opened his first store in Beijing and its largest in China, located in the Shin Kong Place shopping mall. The 225sqm store retails accessories and ready-to-wear from both the main and diffusion lines and features a large format video screen showing the designer’s runway shows.

Website: michaelkors.com
Source: WWD

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Odin, New York

Niche perfume brand Odin New York has opened its first pop-up shop in collaboration with Snarkitecture. The pop up shop will remain open for six weeks, and will include all six of Odin’s unisex and home fragrances. The aim of the boutique is to showcase the product design by inverting the darkness of the packaging resulting in a bright, clean space.

Website: odinedt.com
Source: Bois de Jasmine

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Prada, Porto Cervo

Opening its second store in the Italian holiday destination of Porto Cervo, Prada has inaugurated a 95sqm space dedicated to menswear and accessories on La Passeggiata, the town’s luxury shopping street.

Website: prada.com
Source: CPP Luxury

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Roberto Cavalli, Beijing

Italian fashion designer Roberto Cavalli has opened the first phase of his debut store in China, within the arcade of the Peninsula Hotel, Beijing. The 300sqm space houses women and men’s ready-to-wear, as well as accessories, eyewear, perfumes, timewear and kidswear collections.

Website: robertocavalli.com
Source: Fashion United

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Roger Vivier, Costa Mesa

Roger Vivier has opened its third U.S. boutique, and its first in California, within the South Coast Plaza luxury mall in Costa Mesa. The 92sqm space features the brand’s seasonal footwear and accessories collections, as well as the limited-edition Rendez-Vous line for traveling.

Website: rogervivier.com
Source: WWD

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Salvatore Ferragamo, New York City

Salvatore Ferragamo’s largest boutique – its Fifth Avenue flagship – has reopened following 13th weeks of renovation. The 1,900sqm space features womenswear, menswear, accessories, shoes, and also the recently launched fine jewellery collection. The brand also used the occasion to debut the Travel Luggage Collection, set to launch this summer.

Website: ferragamo.com
Source: Style Rumor

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Shanghai Tang, Hong Kong

Shanghai Tang has launched a three-storey Mansion in Hong Kong, celebrating modern elegance and fashion through colours, exquisite fabrics, unique designs and prints. Womenswear occupies space on the ground and first floors, featuring a curved ceiling, a peony brass-inlay on the wooden flooring, fan-patterned screens and semi-circular seating.

Evoking a discreet gentleman’s club in warm hues, the calm, masculine Men’s wear floor offers ample leather seating, as well as an embossed dragon, a Chinese symbol of power.

Website & Source: shanghaitang.com

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Sotheby’s, Hong Kong

Sotheby’s is soon to open a 1,400sqm permanent exhibition space in Hong Kong, and will celebrate with a string of exhibitions running through the end of May. The gallery will occupy the entire fifth floor of One Pacific Place, the massive space will become a sort of HQ for the global auction house to expand its presence in Asia beyond its current biannual auction series in April and October.

Website: sothebys.com
Source: Jing Daily

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Vacheron Constantin, Beijing

Vacheron Constatin has unveiled its third flagship Beijing, on the ground floor of Beijing Macau Center, bringing the total number of stores worldwide to 30. The opening also coincided with the arrival of three special edition watches in Beijing and at the store, including the newly launched Patrimony Traditionnelle 14-Day Tourbillon, Métiers d’Art Kalla Haute Couture à Pampilles and the Patrimony Traditionnelle Calibre 2253.

Website: vacheron-constantin.com
Source: Luxury Insider

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Zegna, Shenyang

Ermenegildo Zegna recently celebrated the opening of its fourth China flagship, in the north-eastern luxury hotspot Shenyang. The 505sqm space within Shenyang’s MixC mall has been designed by architect Peter Marino, divided into three sections for each of Zegna’s brands: Ermenegildo Zegna suits and accessories, Z Zegna, and Z Sport.

Website: zegna.com
Source: Jing Daily

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

The Latest Boutiques: Chanel, Tom Ford & Valentino
The Latest Boutiques: Céline, Chaumet & Elie Saab
The Latest Boutiques, Burberry, Bally & Boucheron


© Luxury Society, The Latest Boutiques: Sotheby’s, Shanghai Tang & Salvatore Ferragamo, 09 May 2012, by Sophie Doran.


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THE TOP 50 MOST-SEARCHED FOR LUXURY BRANDS IN CHINA

World Luxury Index China – Top 50 Most-Searched For Luxury Brands in China

View more presentations from Digital Luxury Group, DLG SA

Luxury Society and Digital Luxury Group are pleased to launch the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry.

Created as a way to provide luxury brands with a standardised way of measuring brand interest at an international level, Digital Luxury Group, in partnership with Luxury Society, is pleased to announce the launch of The World Luxury Index, an on-going international ranking and analysis of the most searched-for brands within the luxury industry.

Covering over 400 brands within six key segments (fashion, beauty, jewellery, cars, watches, and hospitality) in ten key luxury markets, the World Luxury Index provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world.


“ The World Luxury Index provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines ”


“This is actually the first time that such powerful, yet seemingly basic, information is being made available,” explains Philippe Barnet, Managing Director, Luxury Society. “But we are excited about the prospect of regularly informing luxury brand executives about the desirability of their brands online, across various categories, geographical markets and even by specific product.”

“For the World Luxury Index China, we’ve looked at over 150 million consumer searches performed in China’s leading search engines, Baidu and Google, and analysed the findings to identify the most-searched luxury brands. In the process we uncovered some fascinating insights,” confirms David Sadigh, CEO and founder of Digital Luxury Group.

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Conducting the report…

With new statistics on the luxury industry in China being shared each day, the time is right for a uniform benchmark. Using DLG’s proprietary technology, DemandTracker™, the World Luxury Index has been created to provide luxury brands with a standardised solution to measure brand interest at an international level.

Our key findings include…

Eighteen out of the top fifty most-searched for luxury brands (36%) in China are automobile brands. Audi is the most-searched, followed by BMW and Mercedes Benz. Audi has long held a privileged spot in China, it’s the official car of the Chinese government.

Chinese brand Chow Tai Fook is the most searched jewellery brand in China, far surpassing 2nd and 3rd ranked brands, Cartier and Swarovski. With a distribution network of over 1,500 locations across 320 cities in China, Hong Kong, and Macau, it’s no surprise that they lead. Cartier can be found in approximately 300 stores.

The top 3 most-searched fashion brands in the ranking, Louis Vuitton (#3), Chanel (#5), and Dior (#8) each lead through different segments. Interest for Dior is specifically related to beauty (and more specifically fragrance) over 80% of the time. For Chanel, beauty represents just fewer than 50%, and fashion and accessories at 40%, while it was noted 94% of searches are fashion/accessory-related for Louis Vuitton

“ Unlike the other parts of the world, Western brands in China often find that the public calls the brand something other than the official name ”

Unlike the other parts of the world, Western brands in China often find that the public calls the brand something other than the official name. This is illustrated by looking at the names used when Chinese search for Burberry:

– 76% by unofficial Chinese name
– 15% by official Chinese name
– 9% by English name

Some brands are more recognized for shortened versions of their official names, where 63% of searches for Louis Vuitton were made using “LV” instead of “Louis Vuitton”.

Other brands have adapted their names to paraphrases instead of using a literal translation of their brand name, to resonate more closely with Chinese consumers. For example, Hermès in Chinese [爱马仕] means “an elegant man who loves horsing” and Land Rover [路虎] means “a tiger on the road.”

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Most surprisingly we found…

The World Luxury Index China revealed several luxury brand success stories. Take Moncler for example, the French fashion brand has been generating a surprisingly high level of interest in China thanks to its sponsorship of a widely watched television program in which the main characters all wore Moncler. This shows how important and influential TV in China can be.

Another really interesting example is Borghese, a beauty brand not particularly well known in the US and Europe is fascinatingly strong in China. Ranked #43, Borghese surpasses other notable beauty brands Benefit and Guerlain. Thanks to its highly regarded facemasks, Borghese, has been the talk of beauty forums and blogs even long before the brand’s official entry into the Chinese market. Here the impact of cult products and beauty forums and blogs is at work.


The full report is available online at: http://www.dlgr.com/chinarank. More detailed data and analysis on a particular segment or brand is available upon request.

For any further enquiries regarding the index or research, please contact Tamar Koifman of Digital Luxury Group, tkoifman@digital-luxury.com.


Digital Luxury Group
is the first international company dedicated exclusively to the design and implementation of digital communication strategies for luxury brands, with offices in New York, Geneva and Shanghai.

Luxury Society is the world’s most influential online community of top luxury executives. Based in Paris, with members in more than 150 countries, Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury industry.


© Luxury Society, The Top 50 Most-Searched for Luxury Brands in China, 25 April 2012, by Sophie Duran.


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