2012 is set to be a particularly important year for South African menswear designer Ephraim Molingoana, not only because he celebrates his 41st birthday today but moreover because this year marks the 10th anniversary of his label, Ephymol.
Ephymol S/S 2011 Collection, Joburg Fashion Week 2011.
And with the 10th anniversary of Ephymol the designer is steering the label in a new creative direction whose defining characteristics will be its trademark attention to detail and master tailoring, bespoke fabrics, prints and cuts and significantly increased brand marketing – already, Ephymol is available at select Edgars department stores and boutiques in Italy.
So, as our founder’s most preferred menswear designer celebrates his 41st birthday, we raise a glass – literally – and salute a man who has been a much required answer to many a men’s desire for a return to male elegance and dandyism and all without the unfortunate contemporary associations with femininity.
HAPPY BIRTHDAY, EPHRAIM!
Photography © Simon Deiner SDR Photo and African Fashion International.
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