THE LATEST DIGITAL: CARTIER, PRADA & TOD’S

5554_glossidvf-blog480_medium

An excerpt from Diane von Furstenberg’s Glossi

Montblanc teams up with Harrods to launch an in-store augmented reality experience, as Hermès partners with Harper’s Bazaar to retail a limited collection online.

In the past month the digital luxury landscape has been dominated by the moves of the media and retailers. As the New York times announced restructuring measures to the tune of thirty senior journalists, Net-a-Porter announced its intention to launch a full-blown fashion glossy.

As Rupert Murdoch confirmed he will shutter The Daily – the iPad-only magazine he launched two years ago – social-shopping company ThisNext unveiled Glossi, a platform which allows users and brands to create their very own digital magazines.

But perhaps nothing was more surprising, than to hear that Hermès will be retailing a selection of footwear on the eCommerce venture of fashion magazine Harper’s Bazaar. Digital may have muddied the waters, but never have the lines between brand, retailer and publisher been so blurred.

5553_boucheron

Boucheron, Website

Jeweller Boucheron has relaunched its website in the colours of the new visual identity of the maison. Visitors can browse the portal in English, French, Japanese and Simplified Chinese, or take a virtual 360-degree tour through the Boucheron flagship store at Paris’s Place Vendôme. For the first time, Boucheron is sharing the history of its founders and products, whilst boosting social connectivity with Facebook, Twitter, Instagram, Pinterest and YouTube integration.

Website & Source: boucheron.com

5547_cartier

Cartier, e-Commerce

Cartier has relaunched its e-Commerce offering in the United States, with an enhanced e-boutique and 360-degree product display and videos. Alongside the online boutique, the site offers information regarding after sales service, product maintenance and store locations, as well as dedicated sections to heritage, CSR projects, events, savoir-faire and social media.

Website: cartier.com
Source: Luxury Digital

5555_ferrari_image_medium

Ferrari, App

Ferrari has launched an App for brand fanatics, offering users the opportunity to discover its rich history, simulate driving, wake up to the sound of a V12, take Ferrari-themed photos with RedCam or personalise devices with wallpapers. Built for the iPhone and iPad, the app comprises of photo galleries, videos and factsheets about current and classic models as well as selected Sports Prototype and Formula 1 cars.

Download: Ferrari Mania
Source: Luxury Daily

Georg Jensen Holition Gesture Experience from Holition AR on Vimeo.

Georg Jensen, Augmented Reality

Holition has created a unique application for the special launch of George Jensen’s ‘Fusion Ring Builder’ website. The website was activated to run in store using gesture to drive product selection, simply by selecting product with a hand gesture. The user can play and see the separate components of the Fusion ring come together from all angles using the iPad, or use one of Georg Jensen’s personalised iPads at Harrods, Selfridges London and Selfridges Manchester.

Website: georgjensen.com
Developer: Holition
Source: Retail Jeweller

5546_bazaar_hermes

Harper’s Bazaar, Hermès, eCommerce

Hermès is set to debut some of its products on ShopBazaar.com, the eCommerce site powered by fashion glossy Harper’s Bazaar. In the first e-commerce channel outside of its own website, the French luxury house will retail six shoe styles. “We thought it would be great to expand the introduction of Hermès footwear to Bazaar’s audience,” explained Hermès CEO USA Robert Chavez.

Website: ShopBazaar.com
Source: Fashion United

5548_luxure_ipad_medium

Luxure, iPad

Luxure has launched its inaugural iPad Edition, in a bid to showcase its existing magazine content in the most spectacular, insightful and explorative of climates. The iPad Edition of Luxure will provide insight into an array of photography complemented by the new retina display, alongside rich additional content via audio, video and animation.

Download & Source: Luxure

5552_montblanc_medium

Montblanc, Virtual Pop-Up

Harrods London and Montblanc UK collaborated to produce a virtual pop-up store, featuring an extensive selection of artworks from the Montblanc Cutting Edge Art Collection, permanently exhibited in Hamburg. By pointing a smartphone or tablet at the image displayed in one of the Montblanc Harrods windows, users could not only view the artworks, but purchase four exclusive Montblanc products through Harrods.

Website & Source: montblanc.com

5550_prada_ipad_ii_medium

Prada, iPad

In celebration of its Fall Winter 2012 menswear show in Paris, Prada collaborated with fashion illustrator Richard Haines, to produce a limited edition book featuring 150 artworks based on the collection. In the final chapter of the project the Italian brand has launched an iPad application, allowing users to take an interactive tour of a virtual palazzo designed by James Lima, to discover both the artworks and collection.

Download: Il Palazzo
Source: Prada

5592_shangi-tang-reorient_medium

Shanghai Tang, App

In time for the holiday season, Shanghai Tang has launched apps on Facebook and Sina Weibo, allowing fans to create Christmas wish lists according to their Chinese zodiac sign and share it with their friends. The wish list is focused on Shanghai Tang’s Christmas collection of homeware, displayed in an animated kaleidoscope, and users can then personalise the products they want to include prior to sharing the final wish list with their friends.

Apps: Facebook, Sina Weibo

5551_whitewall

Whitewall, Website

Whitewall is pleased to announce the launch of the new beta version of Whitewallmag.com, which will continue to cover contemporary art, luxury lifestyle, fashion, and design, and how these industries intersect. Debuting on the eve of Art Basel Miami Beach (ABMB) 2012, the site will focus exclusively on pre- and day-to-day coverage of the fair.

Source: whitewallmag.com

For more in the series of The Latest Digital, please see our most recent editions as follows:

The Latest Digital: Balmain, Yoox & Mandarin Oriental
The Latest Digital: Versace, Balenciaga & Ritz-Carlton
The Latest Digital: BMW, Maserati & Salvatore Ferragamo


© Luxury Society, The Latest Digital: Cartier, Prada & Tod’s, 05 December 2012, by Sophie Doran.


Live the life!

Advertisements

THE LATEST BOUTIQUES: HUBLOT, AUDI & CHANEL

5563_1

Dior Homme’s latest store in Miami

Burberry debuts retail as theatre in Chicago, Marni launches in three Chinese Mainland cities, as Hublot takes to the Philippines, United States, China & UAE.

5564_audi_dubai_medium

Audi, Ahmedabad, Dubai

Audi in partnership with Nixynova Motoren Pvt. Ltd have moved into a bigger showroom in Ahmedabad, Gujarat, which will now display entire range of Audi cars that is on offer in the country.

The luxury brand has also opened its largest dealership in Dubai with local dealer Al Nabooda Automobiles, which will be display up to 57 new vehicles over three levels. The Audi Terminal Dubai features floor-to-ceiling screens displaying the complete Audi model range including all equipment options, features and technical details on a 1:1 scale.

Source: Rush Lane, Motor Authority

5561_boucheron_hong_kong_medium

Boucheron, Hong Kong

Boucheron has debuted a new retail design concept in Hong Kong, a model that will be replicated across all the brand’s stores starting with an overhaul in Paris. The 80sqm space has been designed with luminosity in mind, harking back to the first atelier on Paris’ Place Vendome, where the workshop was flooded with light that highlighted the brilliance of the stones.

Source: FashionMag

5566_breguet_abu_dhabi_medium

Breguet, Abu Dhabi

Breguet has unveiled its latest boutique in Abu Dhabi, located in the high standing commercial building “Etihad Towers”. The 32nd monobrand boutique worldwide showcases a mix of timepieces and gem-set Haute Joaillerie creations across 60sqm, in keeping with its global retail design concept launched in 2012.

Source: Breguet
Burberry, Chicago

Burberry has launched its second largest store in North America in Chicago, meshing digital, entertainment and fashion in one seamless experience across five-floors. The store houses the first beauty consultation counter in North America and will carry an exclusive, limited edition collection of outerwear and non-apparel for both men and women, created to celebrate Burberry in Chicago.

Source: Brand Channel

5565_chanel_paris_medium

Chanel Timepieces, Paris

Chanel has opened its first dedicated watch store in Europe on the first floor of Paris department store Galeries Lafayette, to house its Première and J12 lines in addition to the new Mademoiselle Privé collection. The 25sqm concession is decorated in the brand’s signature black, beige and gold.

Source: WWD

5562_chopard_abu_dhabi_medium

Chopard, Abu Dhabi

Chopard has launched its latest boutique at Abu Dhabi’s Marina Mall, in partnership with Abu Dhabi distributor Al Manara International Jewellery. Created by architect Thierry Despont, the décor reflects that of a welcoming living room boasting fine woods for the floors and leather for the wall panels, store fixtures and furniture fronts and luscious velvet for curtains and upholstery.

Source: Luxos

5567_christian_louboutin_london_medium

Christian Louboutin, London

Christian Louboutin has unveiled its first store dedicated to men in the United Kingdom, to carry a range of shoes, sneakers, bags and accessories. The 170sqm Dover Street flagship has been realised by New York architects 212box, the same architects responsible for Christian Louboutin stores worldwide.

Source: FashionMag

5568_dior_homme_miami_medium

Dior Homme, Miami

Dior Homme is the latest brand to launch in Miami’s new Design District, showcasing sleek architecture, minimalist decor, and luxe materials. To highlight the opening, Dior Homme collaborated with artist and photographer, Bruce Weber, to curate an exclusive film titled, “Can I Make the Music Fly,” that can be viewed here.

Source: The Fashionisto

5577_elie_saab_geneva_medium

Elie Saab, Geneva

Elie Saab has opened a new 155sqm boutique overlooking Lake Leman in Geneva, Switzerland. Saab himself, in collaboration with architect Chakib Richani, has designed the dual-level space. The store will showcase the designer’s accessories and ready-to-wear items from both the autumn and winter 2012-2013 and pre-fall 2012 collections.

Source: VMSD

5579_eterniti_london_medium

Eterniti, London

London-based boutique luxury carmaker, Eterniti Motors, has officially launched its first showroom with a 930sqm facility in Park Royal, northwest London. Eterniti-owned showrooms will open in Asia in 2013, beginning with Hong Kong, which will serve as the company’s Asia-Pacific hub.

Source: Eterniti

5580_georg_jensen_longon_medium

Georg Jensen, London

Danish luxury lifestyle brand Georg Jensen, has unveiled its newest concession in Selfridges, London, designed by British architects Mark Pinney Associates. The 20sqm space is housed within the store’s designer jewellery room, showcasing fine jewellery, luxury fashion jewellery as well as the heritage range and contemporary silver pieces.

Source: Retail Jeweller

5578_gucci_guargon_medium

Gucci, Gurgaon

Gucci has opened its fifth and largest store in India at The Oberoi in Gurgaon, New Delhi, in keeping with the new design concept by Creative Director Frida Giannini. The near-400sqm space has been realised in ribbed glass, warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

Source: Daily Mail

5581_hublot_manila-001_medium

Hublot, Atlanta, Abu Dhabi, Dalian, Manila

Hublot has unveiled the first of five North American boutiques to open in the coming three years, with a 92sqm space in Atlanta, operated in partnership with Ares Distributors. The brand has also opened a second boutique in Abu Dhabi, and a second boutique in Dalian, in partnership with Jinhua Watch & Jewellery.

Finally, the very first Hublot boutique in the Philippines has debuted at the newly opened Bonifacio High Street Central mall, Manila. The boutique design concept creatively reflects Hublot’s DNA of luxury and innovative design, bringing to life its vision of fusion.

Source: Hublot

5569_itierre_milan_medium

Ittierre, Milan

Ittierre Group – producer of contemporary lines such as Pierre Balmain, C’N’C, Aquascutum, GF Ferré, Galliano and Karl Lagerfeld Paris – has debuted its first temporary department store in Milan. Housed over 1000sqm in Palazzo Gallarati Scotti, IT’S 30 MANZONI will offer principal collections of the group’s licensed brands.

Source: Vogue Italia

5571_iwc_beijing_medium

IWC, Beijing, Miami, Sao Paulo

IWC has unveiled flagship boutiques in Beijing, Miami & Sao Paulo. The Beijing store features a 300sqm bi-level glass cube facade, a brainchild of in-house designers and architects. Each boutique is fitted out with sumptuous dark woods and exquisite materials, inviting customers to explore the six fascinating watch families along with boutique-exclusive editions.

Source: IWC

5572_jaguar-land-rover-beijing-changjiushida-4s-center-exterior_medium

Jaguar Land Rover, Beijing

Jaguar Land Rover has inaugurated its100th retail space in China, with the Beijing Changjiushida 4S Center in the heart of the city. The state-of-the-art repair centre and showroom, operated in partnership with the Changjiu Group, will have a workforce of around 110 people.

Source: Luxuo

5573_jitrois_beijing_medium

Jitrois, Beijing

In partnership with Keyijili Ltd, Jean-Claude Jitrois has opened a flagship store in Beijing, marking the brands first boutique in Asia. The 250sqm space has been designed by Christophe Pillet, the architect responsible for all of the brands stores, in a luxury shopping centre in the Chaoyang district of the Chinese capital.

Source: FashionMag

5582_marni_nanjing_medium

Marni, Nanjing, Shanghai, Shenyang

Marni has unveiled three Chinese flagship boutiques, in Shanghai’s REEL shopping centre, Nanjing’s Deji Plaza and a store in Shenyang, brining its presence to nine locations in the country. Marni creative director Consuelo Castiglioni worked closely with architecture firm Sybarite, the creators of the brand’s Beijing store, to create the spaces.

Source: Luxuo

5583_montblanc-curacao1_medium

Montblanc, Abu Dhabi

Montblanc has opened its latest boutique in Abu Dhabi, United Arab Emirates, offering the exclusive Bespoke Nib Service, which is currently available in just four Montblanc boutiques worldwide. The store will house luxury watches, jewellery and leather goods, as well as writing instruments and its customisation service. Curacao boutique pictured

Source: Luxos

5576_pucci_nyc_medium

Pucci, New York City

Pucci creative director Peter Dundas has unveiled the world’s largest Pucci store in New York, designed in collaboration with French architect Joseph Dirand, modelled after the Palazzo Pucci in Florence. The 250sqm store will form the design basis for future retail locations and feature the entire collection of Pucci ready-to-wear and accessories.

Source: Bloginity

5574_tag_switzerland_medium

TAG Heuer, Geneva

TAG Heuer has opened its first boutique in Geneva, with a 100sqm space located on Rue Robert-Céard. The store will house the brand’s Lifestyle collection of accessories, as well as a range of sunglasses and luxury communication devices, Meridiist, Link and Racer, specially conceived by TAG Heuer.

Source: FHH

5575_vacheron_constantin_lucerne_medium

Vacheron Constantin, Lucerne

Vacheron Constantin has chosen Lucerne, in German-speaking Switzerland, for its latest boutique at 10 Kapellplatz. This warm and intimate setting is designed to offer a full immersion into the world of a company combining tradition with dynamic creativity.

Source: FHH

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

The Latest Boutiques: Chloé, Brioni & Shang Xia
The Latest Boutiques: Berluti, Dior & Saint Laurent Paris
The Latest Boutiques: Hublot, Breguet & Assouline


© Luxury Society, The Latest Boutiques: Hublot, Audi & Chanel, 10 December 2012, by Sophie Doran.


Live the life!

THE FUTURE OF FASHION WEEK, DECIDEDLY DIGITAL

4681_catwalk_medium

KCD’s Digital Fashion Shows technology could mean the end of the ‘front row’ as we know it

KCD’s Digital Fashion Shows platform wins the approval of editors and designers, but does it pose the potential to negate the need for the press?

“I was dubious about the technology thing at first but it’s become the complete norm now,” declared British designer Roksanda Ilincic to Vogue UK, following the news that PR powerhouse KCD is to launch complete digital coverage of shows, debuting later this week at New York Fashion Week.

“I think digital fashion shows will definitely be a success,” she continued, “but on the other hand, it will be very different from when people actually see and feel the clothes at a show.”

For decades, the catwalk has been the fundamental place for designers to reach retail buyers, magazine editors and flaunt relationships with influential stylists and celebrities. Digital technology has more recently extended the reach of the runway to consumers and bloggers, whilst the Internet alone has facilitated rapid sharing of complete collections by both brands and the media.


“I think digital fashion shows will be a success, but it will be very different from when people actually see & feel the clothes at a show.”


That said, the most innovative digital catwalk projects have so far focused sharply on consumers. Burberry has led the pack with Runway to Reality (for VIP clients to shop the runway) and last season’s Tweetwalk (for the aspirational advocates on Twitter).

Dolce & Gabanna, Louis Vuitton, Viktor & Rolf and Gucci have all called upon live-stream technology to share their runways with the world, but aside from the selective but brilliant video coverage from Style.com, detail, craftsmanship, inspiration, beauty and construction are often issues left immediately overlooked.

This is all set to change should the fashion set embrace KCD’s Digital Fashion Shows platform, which co-president Ed Filipowski claims will provide “all the information and materials needed to review, cover and potentially buy the collection, just like a physical show.” Uncharacteristically democratic, the KCD model extends a front-row invitation to all invitation-only guests and behind the scenes access to match.


“The platform provides all the information and materials needed to review, cover and potentially buy the collection, just like a physical show.”


Designers pay $150,000 to $300,000 – the approximate cost of a small-to-medium-size show – to share their collection with its password protected guests, who can view the show on computer, tablet or mobile. Designers are required to display looks head-to-foot and provide detail shots, information on the clothes and beauty notes for the use of editors and buyers (WSJ).

The concept has already been celebrated by designer Paul Smith, who believes that the “idea allows a brand to say exactly what it wants to about its collection” and describe collections in all the details the brand feels necessary.

“Suzy Menkes might simply describe a ‘leather jacket’, while we can say what exactly it’s made of, and why it’s the most beautiful item in the world. I’ve struggled in the past with journalists getting it wrong – calling my prints ’computer-generated” when they were actually hand-painted fabrics, for example. So it would make quite a difference to be able to say it ourselves,” he told Vogue UK.

4680_burberry_runway_ipad_medium

Burberry’s Runway to Reality allowed VIP clients to order directly from the catwalk, on custom iPad technology within Burberry stores

Editors such as Vanessa Friedman (Financial Times) and Alexandra Schuman (Vogue UK) have also acknowledged its conceptual relevance, citing “economic pressures on magazines, newspapers and retailers” and the need to cover “a huge amount of collections” as key reasons KCD’s platform could become an industry staple.

Designers and editors alike have mused on the benefits the platform could have on the quality of coverage as well as product, particularly when it comes to autumn and spring pre-collections. Roksanda Ilincic explained it could curb the need for her brand to travel to New York to sell the pre-collection, a process that often delays work on the mainline.

Vanessa Friedman explained that digital coverage could put two pre-collections that currently run sporadically for two months “all in one place, to be viewed and reviewed as a whole in a way that has been impossible thus far.” But she then went on to wonder what this could all mean for the role of the critic, begging the question: “if editorial outlets can get all this information for free, why have a middleman?”


“The platform begins to negate the need for the press. These days brands can reach huge audiences via our own social media.”


Paul Smith concurred, suggesting that the platform “begins to negate the need for the press. These days we can reach huge audiences via our own social media,” he continued. “A brand need only put someone famous in its clothes and eight million people on Facebook can know about it immediately.”

It is doubtful the platform will change the structure of the fashion media in its formative years. Brands may relish the ability to tell their own story in great detail, but it is difficult to think any technology could rapidly replace the current system of press coverage based largely on attendance.

But in an increasingly digital media arena, the system certainly has the potential to enhance the richness – and accuracy – of content and ensure truly global coverage, unrestricted by the costs associated with fashion week travel. For young designers attempting to reach a large audience on a relatively small dime, it makes nothing but sense.

“There is an entire generation of people whose eyes are trained digitally – it’s how they view fashion,” explains Ed Filipowski. “We need to look at our industry and ask how we can cater to that, as well as maintaining the integrity and credibility of fashion while making our lives easier. This way, we can hopefully offer a creative way of offering a front row experience to more than just the usual elite few. This way everyone gets the fashion knowledge.”


To further investigate Fashion & Digital Technology on Luxury Society, we invite your to explore the related materials as follows:

Luxury Society Report: The Digital Agenda
Digital Leaders: Kamel Ouadi, EVP, NOWNESS
The Latest Digital, Chanel, Valentino & Montblanc
Augmenting Luxury Realities: Jonathan Chippindale, Holition


© Luxury Society, The Future of Fashion Week, Decidedly Digital, 6 February 2012, by Sophie Duran.


Live the life!