THE LATEST DIGITAL: CARTIER, PRADA & TOD’S

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An excerpt from Diane von Furstenberg’s Glossi

Montblanc teams up with Harrods to launch an in-store augmented reality experience, as Hermès partners with Harper’s Bazaar to retail a limited collection online.

In the past month the digital luxury landscape has been dominated by the moves of the media and retailers. As the New York times announced restructuring measures to the tune of thirty senior journalists, Net-a-Porter announced its intention to launch a full-blown fashion glossy.

As Rupert Murdoch confirmed he will shutter The Daily – the iPad-only magazine he launched two years ago – social-shopping company ThisNext unveiled Glossi, a platform which allows users and brands to create their very own digital magazines.

But perhaps nothing was more surprising, than to hear that Hermès will be retailing a selection of footwear on the eCommerce venture of fashion magazine Harper’s Bazaar. Digital may have muddied the waters, but never have the lines between brand, retailer and publisher been so blurred.

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Boucheron, Website

Jeweller Boucheron has relaunched its website in the colours of the new visual identity of the maison. Visitors can browse the portal in English, French, Japanese and Simplified Chinese, or take a virtual 360-degree tour through the Boucheron flagship store at Paris’s Place Vendôme. For the first time, Boucheron is sharing the history of its founders and products, whilst boosting social connectivity with Facebook, Twitter, Instagram, Pinterest and YouTube integration.

Website & Source: boucheron.com

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Cartier, e-Commerce

Cartier has relaunched its e-Commerce offering in the United States, with an enhanced e-boutique and 360-degree product display and videos. Alongside the online boutique, the site offers information regarding after sales service, product maintenance and store locations, as well as dedicated sections to heritage, CSR projects, events, savoir-faire and social media.

Website: cartier.com
Source: Luxury Digital

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Ferrari, App

Ferrari has launched an App for brand fanatics, offering users the opportunity to discover its rich history, simulate driving, wake up to the sound of a V12, take Ferrari-themed photos with RedCam or personalise devices with wallpapers. Built for the iPhone and iPad, the app comprises of photo galleries, videos and factsheets about current and classic models as well as selected Sports Prototype and Formula 1 cars.

Download: Ferrari Mania
Source: Luxury Daily

Georg Jensen Holition Gesture Experience from Holition AR on Vimeo.

Georg Jensen, Augmented Reality

Holition has created a unique application for the special launch of George Jensen’s ‘Fusion Ring Builder’ website. The website was activated to run in store using gesture to drive product selection, simply by selecting product with a hand gesture. The user can play and see the separate components of the Fusion ring come together from all angles using the iPad, or use one of Georg Jensen’s personalised iPads at Harrods, Selfridges London and Selfridges Manchester.

Website: georgjensen.com
Developer: Holition
Source: Retail Jeweller

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Harper’s Bazaar, Hermès, eCommerce

Hermès is set to debut some of its products on ShopBazaar.com, the eCommerce site powered by fashion glossy Harper’s Bazaar. In the first e-commerce channel outside of its own website, the French luxury house will retail six shoe styles. “We thought it would be great to expand the introduction of Hermès footwear to Bazaar’s audience,” explained Hermès CEO USA Robert Chavez.

Website: ShopBazaar.com
Source: Fashion United

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Luxure, iPad

Luxure has launched its inaugural iPad Edition, in a bid to showcase its existing magazine content in the most spectacular, insightful and explorative of climates. The iPad Edition of Luxure will provide insight into an array of photography complemented by the new retina display, alongside rich additional content via audio, video and animation.

Download & Source: Luxure

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Montblanc, Virtual Pop-Up

Harrods London and Montblanc UK collaborated to produce a virtual pop-up store, featuring an extensive selection of artworks from the Montblanc Cutting Edge Art Collection, permanently exhibited in Hamburg. By pointing a smartphone or tablet at the image displayed in one of the Montblanc Harrods windows, users could not only view the artworks, but purchase four exclusive Montblanc products through Harrods.

Website & Source: montblanc.com

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Prada, iPad

In celebration of its Fall Winter 2012 menswear show in Paris, Prada collaborated with fashion illustrator Richard Haines, to produce a limited edition book featuring 150 artworks based on the collection. In the final chapter of the project the Italian brand has launched an iPad application, allowing users to take an interactive tour of a virtual palazzo designed by James Lima, to discover both the artworks and collection.

Download: Il Palazzo
Source: Prada

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Shanghai Tang, App

In time for the holiday season, Shanghai Tang has launched apps on Facebook and Sina Weibo, allowing fans to create Christmas wish lists according to their Chinese zodiac sign and share it with their friends. The wish list is focused on Shanghai Tang’s Christmas collection of homeware, displayed in an animated kaleidoscope, and users can then personalise the products they want to include prior to sharing the final wish list with their friends.

Apps: Facebook, Sina Weibo

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Whitewall, Website

Whitewall is pleased to announce the launch of the new beta version of Whitewallmag.com, which will continue to cover contemporary art, luxury lifestyle, fashion, and design, and how these industries intersect. Debuting on the eve of Art Basel Miami Beach (ABMB) 2012, the site will focus exclusively on pre- and day-to-day coverage of the fair.

Source: whitewallmag.com

For more in the series of The Latest Digital, please see our most recent editions as follows:

The Latest Digital: Balmain, Yoox & Mandarin Oriental
The Latest Digital: Versace, Balenciaga & Ritz-Carlton
The Latest Digital: BMW, Maserati & Salvatore Ferragamo


© Luxury Society, The Latest Digital: Cartier, Prada & Tod’s, 05 December 2012, by Sophie Doran.


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THE LATEST APPOINTMENTS: CARTIER, CACHAREL & CHRISTIAN DIOR

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Raf Simons has been appointed as creative director of Christian Dior, succeeding John Galliano.

 

The Latest Appointments at Starwood Hotels, Christie’s, Bergdorf Goodman, Cartier, YSL Beauté, Sonia Rykiel, PPR, Bentley Motors, Akris & Cacharel

The Dior saga is finally over. After one year of speculation – where everyone from Riccardo Tisci, Marc Jacobs, Kayne West, Alber Elbaz, Alexander Wang and even the disgraced Galliano himself were rumoured to be taking the top spot – Raf Simons has been confirmed to head womenswear and haute couture, whilst Kris Van Assche continues to head design at Dior Homme.

Over at Richemont, group manufacturing director Jan Rupert is stepping down to focus on other activities and to broaden his remit within the family of companies controlled by Johann Rupert. Whilst Mr. Rupert will remain an executive director of the group, Richard Lepeu, Richemont’s deputy chief executive, will oversee the group’s manufacturing strategy as of April 1.

At PPR, Gucci America’s president Laura Lendrum has resigned to pursue other opportunities according to WWD. Ms. Lendrum joined Gucci in 1997, and moved to Yves Saint Laurent America as president in 2001. Gucci president and chief executive officer Patrizio di Marco will oversee the Americas region in the interim until the company names a successor.

Raf Simons, Creative Director, Dior

Ending a year of speculation, Belgian designer Raf Simons has been named as the next artistic director of Christian Dior, following his recent exit from Jil Sander. Mr. Simons will be in charge of haute couture, women’s ready-to-wear and accessories, starting with the couture show in July, while keeping his eponymous men’s line. Kris Van Assche remains in his position at Dior Homme.

Source: NYTimes
Stanislas de Quercize, CEO, Cartier

Cartier has appointed Stanislas de Quercize to take over from Bernard Fornas as chief executive of top-of-the-range jewellery and watchmaker Cartier. Mr. De Quercize is currently serving as CEO of fellow Richemont subsidiary Van Cleef & Arpels, and will replace Mr Fornas at the end of the year, when he is due to retire.

Source: Reuters
Joshua Schulman, President, Bergdorf Goodman

Following his departure from Jimmy Choo in late 2011, Joshua Schulman has been named president of U.S. luxury retailer Bergdorf Goodman. Prior to his tenure as CEO of Jimmy Choo, Mr. Schulman served as executive vice president at the Gucci Group, where he oversaw worldwide merchandising and wholesale for Yves Saint Laurent, and served as worldwide director of Gucci women’s ready-to-wear.

Source: WWD
Stephan Bezy, General Manager, YSL Beauté

Joining the Management Committee of L’Oreal Luxe, Stephan Bezy has been appointed International General Manager of Yves Saint Laurent Beauté. Mr. Bezy joined L’Oréal in 1991 and has since served as global President at Redken, International General Manager at Shu Uemura and General Manager of Cacharel.

Source: Premium Beauty News
Management Team, Starwood Hotels & Resorts

Starwood has restructured its executive team following the retirement of three senior leaders, Matt Avril, President of the Hotel Group; Denise Coll, President of Starwood North America; and Miguel Ko, Chairman and President of Starwood Asia Pacific.

Currently president and CEO of Starwood Vacation Ownership, Sergio Rivera, has been promoted to co-president of Starwood Americas. Osvaldo Librizzi who assumes primary responsibility for Latin America joins him as co-president of Starwood Americas. Stephen Ho, currently Senior Vice President of Acquisitions and Development for Starwood China, has been promoted to President of Asia Pacific. And finally currently head of Starwood’s operations for China, Qian Jin, has been promoted to the title of President of Greater China.

Source: PR Newswire
Vincent Gillet, Brand Chief, W & Le Meridien

Starwood has appointed Vincent Gillet as brand chief for W Hotels and Le Meridien brands, replacing Eva Ziegler. Mr. Gillet has spent the last two decades working on well-known luxury brands for LVMH, Chanel and Pernod Ricard, followed by a three-year tenure as chief marketing officer at Six Senses Resorts & Spas.

Source: USA Today
Eric Langon, Managing Director, Sonia Rykiel

Eric Langdon has been appointed as managing director of Sonia Rykiel effective April 16, where he will report to CEO Jean-Marc Loubier, also CEO of Fung Brands, which acquired an 80 per cent stake in the French fashion house in February. Most recently Mr. Langon served as chief operating officer at Lancel.

Source: WWD
Katrina Burchell, Intellectual Property Director, PPR

Katrina Burchell has been charged with the task of re-organising and monitoring PPR’s Intellectual Property function, joining the French conglomerate as Intellectual Property Director. Prior to her appointment, Ms. Burchell headed the Trademarks, copyrights and domain names at Unilever group.

Source: 4-Traders
Emile Rubenfield, CEO, Carolina Herrera

Emilie Rubinfeld has been appointed vice president of global marketing and communications, in a newly created title at Carolina Herrera. Most recently Ms. Rubinfeld served as senior vice president of marketing and communications at Akris, following tenure as vice president of marketing at Giorgio Armani Corp.

Source: WWD
Jinqing Caroline Cai, Managing Director, Christie’s China

Auction house Christie’s has appointed its first managing director in China, Jinqing Caroline Cai, effective June 1. A founder of the Brunswick Group, a global PR firm in Beijing, Ms. Cai will manage the office and oversee all activities involving the Chinese marketplace.

Source: JustLuxe
Katie Reed, Associate Vice President, Akris

Katie Reed has joined Akris as associate vice president of marketing and communications, following service at Patek Philippe North America, as public relations and communications director. Ms. Reed will oversee all areas of marketing, advertising, public relations and special events in the U.S.

Source: WWD
Kevin Rose, Sales & Marketing Chief, Bentley Motors

As part of a reshuffle of senior marketers within Volkswagen Group UK, Kevin Rose has joined Bentley Motors as its new board level sales and marketing chief, taking over from Alasdair Stewart. Mr. Rose joins from parent group Volkswagen’s China business, where he was executive vice president for sales.

Bentley has also named Andrea Baker as head of media relations, who most recently served as head of public relations with Porsche Cars Great Britain.

Source: Marketing Week
Source: JustLuxe.com
Pascal d’Halluin, CEO, Cacharel

Pascal d’Halluin has been appointed chief executive officer of Cacharel, succeeding managing director Marc Ramanantsoa, effective March 19. Mr. d’Halluin worked with L’Oréal for eight years before taking over as CEO of Lee Cooper France in 1994.

Source: Just Style
Michael Burgess, President, Saks Direct

Saks Inc. has named Michael Burgess president of Saks Direct, reporting to Denise Incandela, executive vice president and chief marketing officer. Mr. Burgess was most recently led merchandising, marketing, consumer information technology and other functions of the consumer division of FTD, the florist, which is owned by United Online Inc.

Source: WWD
Michael Kingston, SVP & CIO, Neiman Marcus

Neiman Marcus Group has named Michael R. Kingston senior vice president and chief information officer, succeeding Phillip Maxwell, who earlier this month announced his retirement. Earlier, Mr. Kingston served as vice president, applications at Coach Inc. and international director of information services at LVMH Moët Hennessy Louis Vuitton.

Source: WWD

For more in the series of The Latest Appointments, please see our most recent editions as follows:

The Latest Appointments: Givenchy, Jil Sander & Yves Saint Laurent
The Latest Appointments, Pucci, Tod’s & Girard-Perregaux
The Latest Appointments, Bulgari, Labelux & Net-a-Porter


© Luxury Society, The Latest Appointments: Cartier, Cacharel & Christian Dior, 17 April 2012, by Sophie Doran


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